Clinically Mildness Proven*

* Based on the clinical assessments carried out to check skin irritation potential

Baby soft skin up to 24 hours

100% gentle care. From day 1*

: * Based on the J&J's internal Best for BabyTM Standards

No Parabens. No Sulfates. No Dyes*

* Please refer to the ingredients in the package.

Each ingredient is tested for 12 months*

* Based on the J&J's internal five level safety assurance process.

Tested with 5.5 lakh people globally*

* Based on tests conducted with 5.5 lakh volunteers while developing personal care products.

8,000 clinical assessments globally

* Based on tests conducted with 5.5 lakh volunteers while developing personal care products.

Meets stringent standards like US & EU*

*Every Johnson’s product is designed to meet or exceed the top internationally recognized regulatory standards including U.S. & E.U.